“Leave your phone alone until you get home,” is the message of a new public service announcement (PSA) hitting the airwaves throughout Wisconsin. As part of a 3-day tour, Indian Community School (ICS) students are debuting the commercial in 6 cities throughout Wisconsin and ending with a press conference held at Indian Community School on Wednesday, August 1, 2018, at 2:30 pm. ICS is located at 10405 W. St. Martins Road, Franklin, WI. The press conference is expected to attract local and statewide law enforcement agencies and media.
“Working on this project helped our students understand that when it comes to distracted driving, every accident is 100% preventable. Just one second of your attention is all it takes to change a life forever.” said Jason Dropik, Head of School at Indian Community School.
The message takes on additional importance for young people during what is called the “100 deadliest days” between Memorial Day and Labor Day, when crashes involving teenage drivers increase. Distracted driving crashes increase overall in summertime, but teenagers see a larger percentage jump (up 18 percent) compared to all other months of the year.
“It’s horrible to think about a parent, friend, older brother or sister never coming home because of a call or a text” said students at Indian Community School.
Superintendent JD Lind, Superindendent-Wisconsin State Patrol and WisDOT Secretary, David Ross, will lead the press conference along with ICS students who scripted, filmed and produced the PSA as part of the Wisconsin Department of Transportation Inter-Tribal Task Force One Day Media Camp.